The listener's choice of whether to focus intently on the speech is known as selective

A) exposure.
B) assimilation.
C) perception.
D) attention.
E) motivation.


D

Communication & Mass Media

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Suki and Laura are best friends. Laura feels betrayed because Suki is so caught up in her relationship with her new boyfriend that she doesn't appear to have time for Laura. In this instance, the conflict is fueled by:

A. interdependence. B. perceived incompatible goals. C. perceived scarce resources. D. low self-esteem. E. avoidance of the issues.

Communication & Mass Media

How does the concept of audience centricity apply to text-based social media?

What will be an ideal response?

Communication & Mass Media

Presenting information is the same thing as communication

Indicate whether the statement is true or false.

Communication & Mass Media

The idea that if a sufficient number of people adopt the innovation, additional adoption of the innovation becomes self-sustaining, assuring future growth is known as ______.

A. late adopters B. early majority C. reciprocal interdependence D. critical mass

Communication & Mass Media