Which of the following would be listed under a company's strengths in a SWOT analysis?
A) Creating a presence on social networks could broaden product awareness and interest.
B) Changing economic factors favor the company's position in the market.
C) The company maintains efficient and cost-effective relationships with channel partners.
D) Changing technological factors will force the company and its competitors to alter many products.
E) Changes in media consumption among target consumers will make advertising less expensive.
C
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Which of the following is the most effective way at handling audience objections when crafting a sales or marketing message?
A) Emphasize the emotional benefit of the product. B) Identify the objections up front and address as many as you can. C) Craft a personal message that indicates key selling points. D) Analyze the audience to determine why they are interested in the product. E) Make the message unique to the product and the company.
Answer the following statements true (T) or false (F)
1. Some firms do not have a board of directors. 2. In an organization’s environment, internal stakeholders include the customers of an organization. 3. Rafael sits on the board of directors for Pierson Fabrication, Inc., but he is not among the executive leadership of the organization. In fact, he works for an American carmaker. Therefore Rafael is an external stakeholder for Pierson. 4. The two parts of the external environment are the task environment and the socio-political environment.
Justin is thinking about starting his own business, which would involve attracting, maintaining, and enhancing customer relationships. If Justin wants a successful business that builds good relationships with customers, what must he do?
A. Establish customer and deliver customer value B. Outsource marketing to a more competent firm C. Frequently post on social media D. Get as many customers as possible, regardless of their profitability E. Only talk about how the company creates value for customers
A sample of 51 observations will be taken from an infinite population. The population proportion equals 0.85 . The probability that the sample proportion will be between 0.9115 and 0.946 is
a. 0.8633 b. 0.6900 c. 0.0819 d. 0.0345