To hold a high evaluation of oneself and to feel effective and respected by others are ________ needs.
A. control
B. self-actualization
C. autonomy
D. relatedness
E. esteem
Answer: E
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The marketing mix elements are called ________ because they are the responsibility of the marketing department in an organization.
A. uncontrollable forces B. profitability factors C. target market segments D. controllable factors E. stakeholder value generators
Key implications of customer-generated reviews include the following, except:
A) too many negative reviews and low-star ratings will be harmful to a company B) reviews stress the importance of consistent high-quality customer products and services C) positive reviews will have a positive impact on sales D) reviews provide information on how a company's product is being evaluated by customers and how the brand compares to competing brands
All of the following would be tasks of post-implementation review except:
a. ensure a correct conversion by planning, controlling, and conducting an orderly installation of the new system b. determine if the user is satisfied with the new system c. identify how well the system's performance corresponds to the performance requirements d. evaluate the quality of the new system's documentation
Three Mexican retailers Famso, Grupo Gigante SA, and Grupo Comercial Chedraui SA have opened stores in the United States. This is an indication of:
A) U.S. retailers were lagging behind in collecting demographic information. B) the Mexican retailers provide better products than American stores. C) the Hispanic American segments represent a great opportunity for marketers. D) American businesses cannot compete with Mexican retailers. E) the Mexican retailers would like to compete with businesses like Best Buy and Circuit City.