The buzzword in CRM which means the grouping of customers into categories based on key characteristics is ______________________________.
Fill in the blank(s) with the appropriate word(s).
segmentation
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The use of opinion leaders as sources of information comprises a social source of information
Indicate whether the statement is true or false
Purposes of the coinsurance clause in health insurance contracts include which of the following? I. To reduce premiums. II. To exclude coverage for certain medical procedures
A) I only B) II only C) both I and II D) neither I nor II
The three steps in determining a stock's intrinsic value are
I. estimating the stock's future cash flows. II. estimating the risk associated with future cash flows. III. careful analysis of patterns in the stock's recent price history. IV. estimating an appropriate discount rate to apply to future cash flows. A) II, III and IV only B) I, II and IV only C) I, III and IV only
A company that produces business telephones does an audit of customer complaints. The results reveal that the customer support department has the biggest share of complaints. This represents a ________ defect.
A. product B. supply C. service D. distribution E. manufacturing