Which of the following is the dominant form of price-oriented promotions?
A) couponing
B) sweepstakes
C) rebates
D) contests
A
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________ marketing is about making sure the brand and its marketing are as personally relevant as possible to as many customers as possible — a challenge, given that no two customers are identical
A) Personalizing B) Permission C) Identification D) Database E) Integrated
If 34,000 units are 80% complete with respect to direct materials, then the equivalent units of production for direct materials are ________. The weighted-average method is used.
A) 34,000 units B) 27,200 units C) 6800 units D) 40,800 units
Lean manufacturing and just-in-time (JIT) systems are both concerned with reduction of inventory levels
Indicate whether the statement is true or false
Advertising agencies typically receive
A. large fees from the companies whose ads they develop and place. B. a 15% commission from the company whose product they are helping advertise. C. a 10% commission from the advertising company and 10% from the media they use. D. a 25% commission paid by the media from which it makes purchases. E. a 15% commission paid by the media from which it makes purchases.