Which of the following statements with regard to offshoring is FALSE?
a. It is a complex process.
b. It can cause quality control problems.
c. It offers enormous cost advantages.
d. It expedites lead times.
d. It expedites lead times.
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Fraud cases that involve federal laws or statutes are tried in which of the following courts?
a. Criminal courts. b. U.S. claims courts. c. U.S. bankruptcy courts. d. U.S. district courts.
Which of the following would a marketer LEAST likely do to encourage habitual buying behavior?
A) dominate shelf space B) run frequent reminder ads C) keep shelves fully stocked D) stress unique features in ads E) offer lower prices and coupons
Two or three employees working on a report at the same time using an electronic whiteboard would be an example of the use of ____ software
a. graphics b. presentation c. collaborative d. desktop publishing
Emotional positioning is different than functional positioning in that
a. Emotional positioning is less powerful than functional positioning b. Emotional positioning focuses how customers use a product or service, whereas functional positioning focuses on price c. Emotional positioning focuses on desired experiences and feelings of customers when using a product or service, where functional positioning focuses on performance at different levels of price d. None of the above