The American Marketing Association has established these to ensure that marketing firms do not return findings favorable to the client or arrive at a conclusion predetermined by the client.
A. ethical standards
B. rules and regulations
C. laws
D. penalties
E. minimum expectations
Answer: A
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A) respondent failure B) respondent stubbornness C) nonresponse D) noncompliance E) insubordinate
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Indicate whether the statement is true or false
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