Differentiate between the four evolutionary trajectories of industry change.
What will be an ideal response?
Radical change occurs when core activities and core assets both face the threat of obsolescence. For example, the overnight delivery industry is beginning to experience this problem.
Intermediating change occurs when core assets are not threatened but core activities are. Automobile dealerships are an example of an industry facing intermediating change, as customers can get all the information they need online.
Progressive change occurs in industries where neither core assets nor core activities face imminent threat of obsolescence.
The commercial airline industry and the discount retailing industry are both experiencing progressive change.
When core assets are threatened but core activities are not, industries tend to follow the creative change trajectory. Some industries undergoing creative change include the film production industry, the pharmaceutical industry, oil and gas exploration, and pre-packaged software.
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Which of the following is true about proactive marketing?
A) A company needs creative anticipation to see the writing on the wall. B) Proactive companies create new offers to serve unmet and unknown consumer needs. C) Proactive companies refrain from practicing uncertainty management. D) A company needs responsive anticipation to devise innovative solutions. E) Companies are winners when they are extremely risk-averse.
Normal spoilage units resulting from a continuous process
a. are extended to the EUP schedule. b. result in a higher unit cost for the good units produced. c. result in a loss being incurred. d. cause estimated overhead to increase.
A local art gallery keeps information on its customers' artist and art style preferences. The gallery uses this information to inform the customers when new pieces arrive from their favorite artists and targets them with special promotions. In this way, the gallery is using ________ to build loyalty among its customers.
A. transactional marketing B. B2B marketing C. customer relationship management D. value cocreation E. the supply chain
On an ordinary graph, unit times for a learning curve decrease at a decreasing rate, but on a log-log graph, the learning "curve" appears as a straight line
Indicate whether the statement is true or false