A local art gallery keeps information on its customers' artist and art style preferences. The gallery uses this information to inform the customers when new pieces arrive from their favorite artists and targets them with special promotions. In this way, the gallery is using ________ to build loyalty among its customers.
A. transactional marketing
B. B2B marketing
C. customer relationship management
D. value cocreation
E. the supply chain
Answer: C
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A demand matching strategy in which production is geared toward producing whatever amount of goods are needed to meet demand is a ______ strategy.
A. level B. product C. chase D. mixed
Jane wants to sue Bob in a Virginia state court. Bob is a resident of Texas. Which of the following method may Jane use to get jurisdiction over the person of Bob?
a. have the Virginia police arrest Bob in Texas and take him to Virginia b. Jane could disguise her voice and phone Bob, telling him he has won $10,000 and must pick up the money inRichmond, Virginia, then have him served in Richmond c. Jane could have Bob served with a summons while he is driving through the state on his way to Maryland d. Jane can have Bob served with a summons in Texas; he must appear in Virginia court e. Jane cannot serve Bob with a summons because he is not a resident of Virginia
The Frances Manufacturing Company sells two products, FRN and CES. FRN has a higher contribution margin ratio than CES. If the product mix shifts towards CES, the company's break-even point in total units (i.e., FRN plus CES) will increase.
Answer the following statement true (T) or false (F)
The stock is ______ riskier than the typical stock.
A. 32%
B. 15.44%
C. 12%
D. 38%