In an individualist culture you are likely to find _____.
A. group achievement is rewarded more than individual achievement
B. individuals strive for their own achievement
C. individuals expect a great deal of loyalty and support from others in a group
D. team collaboration is more important than individual effort
Answer: B
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Persuasion based on the arrangement of language is called what?
a. ethos b. pathos c. logos d. legos
The _____________ of the story gives the listener the point of the story in about the same way the lead of a print news story does; it tells the listener what happened
Fill in the blank(s) with correct word
The key element in a successful ad is the relevance of the appeal it has for the receiver of the message. This appeal should be as direct as possible
Indicate whether the statement is true or false
Paul remains alert and mentally re-sorts, rephrases, and repeats key information when listening to a speech. What type of listener is Paul?
A) an apprehensive listener B) an attentive listener C) an active listener D) a critical listener