Imagine that you are the manager of an aspiring multinational social media company. Identify and briefly explain two ways that your company could expand outside your domestic market to improve overall competitiveness.
What will be an ideal response?
A multinational firm can gain competitive advantage by expanding outside its domestic market in two important ways: it can use location to lower costs or help achieve greater product differentiation. That is, multinational companies can achieve a competitive advantage in world markets by (1) locating their value chain activities in whichever nations prove most advantageous, via either concentrating activities in certain locations, or (2) dispersing internal processes across multiple locations.
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A company's internal control system is designed by its external auditors
a. True b. False Indicate whether the statement is true or false
A group of hospitals uses bright, homely colors for its decor and furnishings, in order to lessen
the traumatic associations with traditional white and gray colors of hospital equipment. This approach to differentiation is this an example of ________. A) reliability B) responsiveness C) tangibles D) customer consulting
Demand forecasts of individual items are needed for ______.
a. short-term activities like production scheduling b. medium-term activities like sales planning c. long-term activities like new product introduction d. strategic activities like service acquisition
During the PPIR, the most commonly employed technique is the interview
Indicate whether the statement is true or false