Children often achieve ____ by observing parents and older siblings in purchase situations and then through their own purchase experiences.
A. consumer socialization
B. personality
C. role identification
D. social class
E. attitude formation
Answer: A
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Many organizations track customer activity through complicated ______ _______ processing (OLAP).
Fill in the blank(s) with the appropriate word(s).
Traditionally, marketers have seen the role of ________ as generating short-term results, whereas the goal of ________ was to lead to long-term results.
A. public relations; institutional advertising B. sales promotion; advertising C. advertising; public relations D. advertising; personal selling E. corporate blogs; public relations
Which of the following types of families is likely to have the least need for a large amount of life insurance?
A) a blended family B) a traditional family C) a single person family D) a sandwiched family
The 1936 legislation known as the Robinson-Patman Act, amended which law?
a. the FTC Act b. the Sherman Act c. the Lanham Act d. the Kellogg-Brian Pact e. none of the other choices