In many countries, films are now most commonly seen on __________ or __________

a. laptops … tablets
b. cinemas … theaters
c. video … television
d. smartphones … game consoles


ANSWER:
c

Communication & Mass Media

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The press agentry model of publicity is primarily concerned with ______.

a. reaching influencers b. engaging the public c. trying for media coverage d. increasing a medium’s subscriber base

Communication & Mass Media

Gianfranco, a public relations writer, uses a variety of resources to develop his article. He refers to the dictionary, encyclopedia, and stylebook for information and uses media databases to communicate with journalists

What did Gianfranco use in this scenario? How is it helpful? a. Toolkit; it helps the public relations writer to perform efficiently and enhancesthe quality of work b. Electronic database; it provides the public relations writer with data on lifestyles, media behavior, and more. c. Fact-checking catalog; it helps the public relations writer to be up to date with the latest developments in the market. d. Media channel; it provides various platforms through which a public relations writer can reach the target audience.

Communication & Mass Media

Which group communication role is an individual assuming when he/she starts focusing more on personal objectives or goals rather than those of the group?

a) Self-centere b) Directional c) Maintenance d) Task

Communication & Mass Media

Next, write down your purpose: to entertain, explain, convince or motivate

Indicate whether the statement is true or false

Communication & Mass Media