The buying motive explains the consumer’s desire to purchase particular products

Indicate whether the statement is true or false.


Answer: True

Communication & Mass Media

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The number and circulation of celebrity magazines continue to increase every year

Indicate whether this statement is true or false.

Communication & Mass Media

What is the one additional step that speakers are encouraged to pursue in the audience analysis process?

a. post speech analysis b. two-week check in with audience c. send thank-you letters to the audience d. distribute contact information after the speech

Communication & Mass Media

The cohesion that occurs when players receive their first uniforms is from which correlate?

a. environmental factors b. competition factors c. leadership factors d. team factors

Communication & Mass Media

One emergency response communication guideline from the Resolution and Evaluation stage is:

a) to provide all needed and approximate information to reassure audience and calm anxiety. b) to inform and persuade about ongoing cleanup, recover and rebuilding efforts. c) broad-based cooperation with and support of emergency responders and recovery efforts. d) to react to feedback from affected publics to correct misunderstanding and rumor.

Communication & Mass Media