________ theory suggests that interactive media communication has a lesser information-carrying capacity when compared to face-to-face communication because it removes most nonverbal cues
a. Media richness
b. Uncertainty reduction
c. Social presence theory
d. Multiphrenic
Answer: a
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Which of the following is a demographic pattern in regard to media characters?
a. Males outnumber females three to one on TV b. White Americans are 80% of all characters c. People aged 20 to 50 are three quarters of all characters d. All of the above
Stealth ads are illegal ads
Indicate whether this statement is true or false.
The jury finds Attorney A more attractive than Attorney B, and Attorney A wins the case in spite of the weak evidence he presents. Which persuasive principle does this illustrate?
A. liking B. authority C. commitment D. consistency
Rochelle was appointed by her boss to chair a small committee to draft a policy statement on personal use of company computers. She called a meeting of the group for 9 a.m. Wednesday morning. According to your textbook, what kind of leader is Rochelle?
A. designated leader B. task leader C. implied leader D. dominant leader E. emergent leader