A segment is attractive when there are actual or potential substitutes for the product
Indicate whether the statement is true or false
FALSE
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What type of Communication media are both email and text messaging forms of?
a. face-to-face b. effective c. electronic d. unacceptable
The most basic form of brand equity is ________.
A. brand loyalty B. perceptive quality C. brand association D. brand awareness E. perceived reliability
In comparison to stencil and spirit duplication, the quality of offset duplication is considerably lower
Indicate whether the statement is true or false.
Supervisor Barney often consults his iPhone while coaching people in his department. Most employees are likely to think that Barney
A) cares about them enough to electronically record their conversation. B) is on the fast track to the executive suite. C) dislikes being a supervisor. D) does not think they are very important.