Although expensive, why is it efficient for a corporation to purchase the naming rights to a sports venue? What are the potential risks to teams and corporations of purchasing these naming rights? Provide specific examples to illustrate your response.
What will be an ideal response?
On-site your name and logo is on everything from the front door and the roof to the ticket stubs and the concession cups. Off-site your name gets repeated mentions every time a story about the team refers to the stadium. Such exposure is costly, but it is an efficient way of putting your company’s name into the consumer’s mind. However, there are risks involved for teams and for corporations in the naming rights game such as a company or team facing a scandal. The Houston Astros played in Enron Stadium, named for a corporation that collapsed in scandal. In 2013 Florida Atlantic University was set to earn $6 million for renaming its football stadium after the GEO Group, a prison corporation notorious for sexual abuse and mistreatment of prisoners. After university protests and online petitions, the decision was reversed. Sponsors also occasionally change, and with that switch can come some fan adjustments, as when the Chicago White Sox renamed their stadium.
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the listeners' attitudes, expectations, and knowledge. Indicate whether the statement is true or false
Which of the following best illustrates the Novelty-Predictability dialectic that emerges in close personal relationships?
a. Two people in a relationship get tired of doing the same thing every weekend. b. One person likes to spend more money than the other. c. One person prefers to relax around the house every weekend while the other wants to explore different activities each week. d. One person is hungry when the other person is not.
Which of the following is NOT an example of code sensitivity?
A. When talking to someone who is not a native speaker of your language, you avoid colloquial expressions like "what's up?" that you do not literally mean. B. When talking to someone who does not know your language well, you avoid jokes, sarcasm, and irony because you know they are difficult to understand in another language. C. When talking to someone from China, you point out to him that you have trouble understanding his words because he has difficulty pronouncing the English letter T. D. When visiting with a group of Native Americans, you notice that silence is valued over talk.
Seeing your own culture as inherently better than other cultures is ___________
a. stereotyping b. enculturation c. ethnocentrism d. ethnic pride