Examples of use of empowerment in many organizations show that:
a. empowerment is frustrating to many employees
b. leaders are afraid to give up power
c. empowerment can lead to increased motivation
d. followers are key to empowerment
c. empowerment can lead to increased motivation
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Philosopher Norman Bowie identifies his approach as a ________ theory of business ethics.
Fill in the blank(s) with the appropriate word(s).
The work of public relations pioneer D. Parke Gibson reveals that ________
A) public relations can be used effectively to market products and services B) multicultural relations have always been an important aspect of the practice C) good words must be preceded by good deeds D) media relations deserved much greater attention from practitioners
Which of the following contains a helping verb?
A) Jacqueline will be attending Arizona State University in the fall. B) Briana tweeted her friends about her upcoming vacation to the Caribbean. C) The new employee in the IT department is Jon Schultz.
Marketers typically select spokespeople whose traits will maximize their message influence. According to Herbert Kelman, the three categories of source attributes that should be considered during the selection process are
A. knowledge, fee, and differentiability. B. credibility, reputation, and individuality. C. power, image, and knowledge. D. consistency, credibility, and continuity. E. credibility, attractiveness, and power.