Tools such as internal social media and intranets enable a firm’s PR team to do which of the following?

a. identify key publics
b. measure employee needs
c. gather employee insights
d. measure a campaign’s success


c. gather employee insights

Communication & Mass Media

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Which of the following statements is false:

A) The bully acting out against the weak because he is afraid unconsciously that he is weak. Weakness is in the bully's shadow and they beat it up. B) Racist shadow projection is finding negative qualities and saying that a group of people has them and another group doesn't, but those qualities are really part of me (hate) in the shadow. C) Qualities that annoys you the most about certain people it's probably something that's in your shadow and does not other people as much. D) We are not capable of total awareness, the Shadow is something you can get rid of.

Communication & Mass Media

Organizing ideas for presentation in a speech is an important aspect of critical thinking.

Answer the following statement true (T) or false (F)

Communication & Mass Media

In the planning stage, you should set clear objectives that follow the S.M.A.R.T. criteria. Identify what S.M.A.R.T. refers to

What will be an ideal response?

Communication & Mass Media

The most basic question that readers want answered in a news story is, “______?”

A. What are the global implications B. How does this matter to me C. Why did this happen D. Who is most affected by this

Communication & Mass Media