One of the benefits of taking marketing courses is the opportunity to apply marketing concepts to marketing yourself. When selling yourself, you are a product including all the skills, aptitudes, and attitudes you bring to the market. What is a sustainable competitive advantage? What can you do to give yourself a sustainable competitive advantage in the marketplace?
What will be an ideal response?
A sustainable competitive advantage is something you can persistently do better than the competition. Skills including statistical analysis, ability to use technology, communication, and accounting are all important and valuable. Aptitudes including rational thinking and problem solving are lifelong abilities that can benefit any organization. Attitudes such as persistence, a sense of humor, and teamwork are valuable in any business environment. But, as best-selling author Stephen Covey suggests, we must always "sharpen the saw," meaning continually grow and learn in order to be successful and maintain a sustainable competitive advantage.
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After assembling the final draft of an online report or proposal, what should be done during the next phase of proofreading?
A) Look for inconsistencies in data and other information. B) Look for errors. C) Look for missing components. D) Make sure visual aids are positioned correctly. E) Make sure all links work and files are active.
Doris and Daniel are working on an ad campaign. Doris calls Daniel and tells him to spend $15,000 on TV ads, but Daniel thinks he hears Doris say "spend $50,000 on TV ads.” If we apply the communication model to this situation, Doris is the ______.
A. noise B. sender C. receiver D. decoder
Which of the following is true about the sales force of a company?
A) Salespeople represent customers to the company and manage the buyer-seller relationship. B) Salespeople represent workers' interests to upper management. C) The primary responsibility of a sales force is to formulate operational strategies. D) The sales force is responsible for product development and product strategy. E) The sales force oversees the auditing process and recovers money from defaulting customers.
What is a risk of acceptance of change?
a. Having the change move too quickly b. The possibility of groupthink c. Accepting the wrong change for the organization d. People are in it for the wrong reasons