Formal experimentation produces data suggesting causes and effects
Indicate whether the statement is true or false
True
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Which of the following statements about positioning a change is true?
A. Positioning a change is a reactive way of dealing with an initial turndown by the buying firm. B. Since a salesperson is acting as the change agent, any positioning of a change should take place in the purchasing department. C. Positioning a change is not at all similar to positioning a product in mass marketing. D. Positioning a change is similar to positioning a product in mass marketing. E. Salespeople have a limited role in the process of positioning a proposed change.
Pricing of services
A) requires the same approach as pricing of products. B) uses a markup percentage to add the cost of overhead to the direct costs of labor, materials, and parts. C) always requires three pricing computations, one for materials, one for parts, and one for labor. D) is less accurate than pricing of products.
Which of the following is necessary for any valid performance measurement?
a. It must be part of the financial accounting system in use. b. It must be quantifiable. c. Goal congruence must be promoted by its use. d. It must be financial in nature.
To study the positives and negatives of a list of possible solutions to a problem would be considered which step of the decision-making model explained in the textbook?
a. Generate multiple alternatives b. Identify and weigh decision criteria c. Choose, implement and evaluate the best alternative d. Rate alternatives on the basis of decision criteria