Which of the following statements about positioning a change is true?
A. Positioning a change is a reactive way of dealing with an initial turndown by the buying firm.
B. Since a salesperson is acting as the change agent, any positioning of a change should take place in the purchasing department.
C. Positioning a change is not at all similar to positioning a product in mass marketing.
D. Positioning a change is similar to positioning a product in mass marketing.
E. Salespeople have a limited role in the process of positioning a proposed change.
Answer: D
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