It is more effective to berate listeners for what they are or aren't doing than to encourage them to do something that might feel good
Indicate whether the statement is true or false
False
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Amanda is concerned about the lack of parking on her campus. She thinks the rise in enrollment is partly to blame and she has some ideas about how to handle the situation
What persuasive organization pattern would be the best fit for her presentation? a. problem/cause/solution b. better plan c. overcoming objections d. Monroe's Motivated Sequence e. attitude alignment
What do researchers call when two attitudes (or perceptions, or beliefs, or values) are
inconsistent with each other, change in one or both occurs because of the mind?s efforts to establish and maintain evenness? A) principle of consistency B) principle of equilibrium C) principle of reliability D) principle of dependability
How did Baskin-Robins create media interest in its Wacky Summer Flavors campaign?
a. by sending links for its YouTube videos to traditional media b. it named two new flavors after TV celebrities c. it created flavors related to three holidays d. through interesting stories about its flavors
Your text offers all of the following advice for removing barriers to commitment among undecided listeners except
a. provided needed information in the minds of listeners. b. emphasize the importance of your message by reaffirming shared values. c. strengthen your credibility by reasoning constructively and citing reputable sources. d. all of the above advice is offered.