The level of cash a firm holds is irrelevant; it can never be short of cash since a firm is able to raise new money instantly at a fair rate,
while it can never have surplus cash since the firm can invest excess cash at a fair rate to earn a net present value (NPV) of zero.
Indicate whether this statement is true or false.
Answer: FALSE
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In the context of barriers to social perception, which of the following best defines self-fulfilling prophecy?
A. It is the overestimation of the number of people who share our own beliefs, values, and behaviors. B. It is our tendency to prefer information that supports our viewpoints. C. It is the formation of lasting opinions about an individual based on initial perceptions. D. It is a belief that allows our expectations about people to affect our interaction with them in such a way that those expectations are fulfilled.
Which of the following is NOT one of the four steps in developing one-to-one relationships with customers?
A) customer identification B) customer authorization C) customer differentiation D) customer interaction E) customization
Consider the Demand for Microwave Ovens dataset. What is the total demand corresponding to random numbers 61, 36, 32, 36, 87, and 56?
a. 10
b. 11
c. 12
d. 13
Channel plans will include any owned media options and paid media purchased on social media sites as well. According to the State of Social Media Marketing Industry Report for 2016 (Fig. 5.5) which type of paid social media was the most commonly used for marketers?
a. Facebook ads. b. Google ads. c. Twitter ads. d. LinkedIn ads. e. YouTube ads.