In order to estimate the average electric usage per month, a sample of 196 houses was selected, and their electric usage determined
a. Assume a population standard deviation of 350-kilowatt hours. Determine the standard error of the mean.
b. With a 0.95 probability, determine the margin of error.
c. If the sample mean is 2,000 KWH, what is the 95% confidence interval estimate of the population mean?
a. 25
b. 49
c. 1951 to 2049
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Harbor Casino and Resort requires its casino dealers to have licenses, observes them using closed-circuit TV, and requires detailed reports at the end of each shift. This organization has overcome the control system barrier of
A. overemphasis on one instead of multiple approaches. B. overemphasis on paperwork. C. overemphasis on means instead of ends. D. too much control. E. too little participation.
According to the text, what are the three essential steps within the sales presentation, in their correct order?
A. Pricing strategy, marketing plan, FAB B. Marketing plan, FAB, business proposition C. FAB, marketing plan, business proposition D. FAB, business proposition, marketing plan E. Business proposition, FAB, marketing plan
A salesperson is required by his employer to use a script when making a sales presentation. The script includes standard jokes and repeated attempts at relationship-building, plus a rapid close to the sale
The salesperson recognizes that a potential client has a reflective communication style and may be offended by some of the elements in the script. What should the salesperson do? A) The salesperson should omit the jokes and downplay the relationship-building attempts, while drawing out the close to give the potential client longer to decide. B) The salesperson should abandon the script without telling her manager and be blunt and direct with the potential client. C) The salesperson should double up on the research and facts she presents during the presentation to appeal to the potential client's deliberate side. D) The salesperson should ask her sales manager to come with her to the first sales call so that the potential client knows the company is serious about winning the client's business. E) The salesperson should stick with the script and timing as written, as it's been tested by her manager and has a high rate of success.
The sales director of RealPlan has observed that during the selling process the sales team primarily focuses on promoting product features and benefits to customers
Although the sales team has a high closure rate of initial sales, the team has a low rate of repeat business. Which stage of the typical buying process should RealPlan salespeople most likely focus on to improve customer retention rates? A) needs awareness B) building rapport C) presentation skills D) purchase procedures E) self-actualization