ItaLive is a company that specializes in Italian kitchens. It offers customers the unique
experience of having experts visit their home, design and set-up a customized kitchen best
suited to the customer's needs.
Which of the following approaches to differentiation does ItaLive
employ?
A) installation B) empathy
C) ordering ease D) maintenance and repair
A
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The process of choosing the most qualified applicant recruited for a job is called ______.
a. hiring b. selection c. designation d. screening
Analysts deciding between investments must consider the comparative risks. Which of the following is/are not firm-specific factors that affect the risk of business firms?
a. labor strikes b. loss of facilities due to fire c. poor health of key managerial personnel d. loss of facilities due to earthquake e. unemployment
All of the following are ways listed in your text that customers engage with brands via social media except
A. consumers sharing brand information. B. consumers acting as brand advocates. C. consumers using search engines to find a product. D. consumers seeking contact with customer service. E. consumers seeking discounts.
When it comes to corporate social media policies, it is recommended that organizations use ______ to assist them with determining their organizational polices and ensuring that they do not violate federal laws.
a. legal counsel b. current employees c. customers d. past employees