The federal government often uses ____ pricing when it grants defense contracts.
A. markup
B. differential
C. breakeven
D. cost-plus
E. competition-based
Answer: D
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Many companies have dropped formal strategic planning models like the BCG because they can be difficult, time consuming, and costly to implement
Indicate whether the statement is true or false
Which of the following is recommended when using suggestion selling?
A) Don't waste time suggesting low-profit items. B) Don't hesitate to make suggestions before closing the sale. C) Don't make suggestions until you have first satisfied the customer's primary need. D) Show the suggested item only if the customer seems interested and profit margins are high. E) Suggestion selling should be used to generate half again as much revenue as the primary product does.
Existing customers are encouraged to bring in new customers with _____
a. prizes b. referral gifts c. sweepstakes d. special events
Choose the correct word or words in parentheses. Sebastian plays tennis better (then, than) me