The AIDA model identifies the characteristics of an effective ________
A) advertising budget
B) channel of communication
C) marketing message
D) marketing mix
E) marketing response
C
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Stacy is studying in the library at her school when a stranger comes up and moves her backpack to take the seat next to her. Stacy becomes uncomfortable and moves to another table. This is a violation of _
a. proxemics. b. kinesics. c. space. d. a and c.
Explain exogenous and endogenous constructs
What will be an ideal response?
As part of the encoding process, the sender of a message must ________
A) select the receiver's preferred communication channel B) ask the receiver if he or she understands the message C) keep all messages in English for universal understanding D) select appropriate words or symbols given the receiver's experiences and culture
Which of the following is a general guideline that should be applied when selecting an appropriate channel of communication?
a. An email or voice mail message is appropriate for routine or pleasant information. b. A web page may be used to share highly emotional messages that may be subject to misinterpretation. c. A face-to-face meeting is not an appropriate channel for communicating unpleasant messages. d. Complex information presented in a face-to-face meeting does not require documentation.