The relative distribution of sales among the various products sold by a business is termed the:
A) business's basket of goods
B) contribution margin mix
C) sales mix
D) product portfolio
C
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Describe the process by which companies identify attractive market segments and choose a target marketing strategy
What will be an ideal response?
Which of the following would be a way to focus on removal of negative cues when working?
a. Put down the smart phone b. Move the TV to a less used room c. Remove a candy dish from coffee table d. Place an inspirational quote above work space
A manufacturing company is said to be effective if it ________.
a. uses fewer workers and yet maintains productivity as before b. sets appropriate goals and achieves them c. takes less time than before to produce a given output d. generates employment for a large number of people
Many executives want the work climate at their companies to mirror certain values and ethical standards because they
A. want to increase the likelihood that the public will ignore any future lapses in approved behavior. B. want to impress outsiders and create a positive company image. C. are certain that their company's strategic intent and strategy execution efforts will come to naught without those values and standards. D. are committed to improving the company's strategy execution, performance, and reputation. E. desire validation of the company's formal values statement and code of ethics.