Explain the three marketing metrics that should be incorporated into every company's financial reporting
What will be an ideal response?
Every company could benefit by adding these three marketing metrics to its financial reporting.
(1 ) Net Marketing Contribution - provides a measure of marketing profits that demonstrates how much the company's investment in marketing and sales contributes to company profits.
(2 ) Marketing Return on Sales (ROS) - The net marketing contribution as a percentage of sales. A company's operating income as a percentage of sales is equal to the marketing ROS minus other expenses as a percentage of sales.
(3 ) Marketing Return on Investment (ROI) - The ratio of net marketing contribution to a company's investment in marketing and sales expenses. The higher the ratio, the more productive the company's marketing and sales strategies.
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In a corporation, the personal assets of stockholders cannot be taken to pay creditors
Indicate whether the statement is true or false
The primary use for media panels is to determine market potential by geographic region
Indicate whether the statement is true or false
Consumers are exhibiting which type of behavior when they believe something about a company's product as a result of a public relations campaign?
A) action oriented B) economically logical C) strategic D) demographic E) attitude oriented
Which of the following emotional regulation strategies is not antecedent focused?
a. Situation selection b. Situation adjustment c. Attention deployment d. Cognitive change