Which is NOT an advantage of a sole proprietorship?
a. They are easy to start.
b. The owner has complete control.
c. Special tax forms aren't required.
d. It is relatively easy to raise money for expansion.
d
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Which of the following phrases is most likely to lead to a communication breakdown?
A. "You're right…" B. "Listen to me…" C. "I appreciate…" D. "Please…"
Market segments are defined as
A) specific sections in a retail store where a particular product can be found. B) distinctions between media connectors and non-media connectors. C) categories of media organizations identified by region served. D) groups of consumers with identifiable, shared characteristics. E) fractional estimates of a product's newsworthiness relative to its competition.
In a fully disclosed agency, an agent is not liable on the contract if he or she guarantees that the principal will perform the contract
Indicate whether the statement is true or false
Which of the following is determined by a customer's personal evaluation of the benefits and costs of a market offering relative to those of competing offers?
A) customer-perceived value B) customer satisfaction C) customer-perceived performance D) customer relationship management E) market segmentation