Which of the following best describes the process of developing coding categories in qualitative data analysis?

a. Coding categories are determined a priori and then applied to the textual data.
b. Coding categories are derived inductively through an iterative process of observation and analysis.
c. Coding categories are derived deductively through grounded theory.
d. Coding categories are determined through a single inductive process.


Answer b,

Communication & Mass Media

You might also like to view...

What adaptation strategy is employed by controllers?

a) Minimize perceptions of risk by explaining how this has worked in the past. b) Provide extensive and detailed explanations to support points being made. c) Make analogies about how your product works well in other similar organizations. d) Develop credibility by gaining the endorsement of someone the decision maker respects.

Communication & Mass Media

Choose the research term that describes "the author uses metaphors, phrasings, and imagery to create striking stories."

A. Writing style of the confessional B. Writing style of the impressionist C. Writing style of the realist

Communication & Mass Media

________ refers to the direct influence on group members who provide thoughts contrary to the group's opinion.

A. The illusion of unanimity B. Out-group stereotype C. Pressure on dissenters D. Collective rationalization

Communication & Mass Media

Usually it is easy to block out physical and mental distractions when listening to a speaker.

Answer the following statement true (T) or false (F)

Communication & Mass Media