The statement, "This product is convenient, priced right, and ready to use," is an example of which of the following approaches?
A) premium
B) survey
C) product
D) benefit
E) systems
D
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Factors that increase a firm's emphasis on ________ include purchases that are "new tasks" for a customer and transactions that require negotiation
A) m-commerce B) mass marketing C) public relations D) direct marketing E) personal selling
Having less variety in clients, industries, and issues is an example of which of the following?
a. advantage of internal consulting b. advantage of external consulting c. disadvantage of internal consulting d. disadvantage of external consulting
An agency will be terminated in all but which one of the following situations?
a. The principal and agent agree on an agency relationship to sell a boat, and the boat is sold. b. A travel agent files for individual bankruptcy under Chapter 13. c. The agent violates his duty of loyalty. d. An electrician, an agent of a contractor, has her license revoked.
McMahon and Tate advertising company is interested in an appropriate mix of print, radio, and television ads for their new client
Darrin Stevens performs a multiple regression on the effects of dollars spent on each type of media on dollars of sales of product. Darrin uses data from the most recent advertising campaigns and develops the following equation: y = 254,215 + 6.79 × Print - 1.4 × Radio + 16.87 × Television The r-squared statistic is 0.77. Which of the following statements is best? A) At a minimum, the client will sell $254,215 worth of product after the new advertising campaign. B) At a maximum, the client will sell $254,215 worth of product after the new advertising campaign. C) This equation will be of no use in predicting the amount of sales based on advertising in these media. D) The client should spend more money on television advertising than on radio advertising.