The use of an outside mediator to intervene in conflict resolution:
a. Is helpful only when issues have not become very emotional
b. Is helpful only when there is trust between the conflicting parties
c. Focuses only on the emotional aspects of the conflict
d. Helps control communications to ensure courtesy and respectful expression of views
d. Helps control communications to ensure courtesy and respectful expression of views
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The four Ps are commonly known as
A. the marketing mix or uncontrollable forces. B. the environmental or controllable factors. C. the environmental or uncontrollable forces. D. the marketing mix or controllable factors. E. environmental factors, both controllable and uncontrollable.
Greenwashing is the process of making a company more environmentally friendly by "washing away" negative practices
Indicate whether the statement is true or false
Producers should be held strictly liable for harms caused by performance of products even if the said harms are not caused by their negligence. Which of the following statements does not challenge this view?
A. Strict liability places domestic producers at a competitive disadvantage with foreign businesses. B. Strict liability adds significant hidden costs to every consumer product. C. If it is unfair to penalize businesses for harms they couldn't prevent, it is equally unfair to penalize consumers for harms they could not prevent. D. Strict liability discourages product innovation and encourages frivolous and expensive lawsuits.
Which of the following best completes the sentence, ‘The content marketing matrix plots content type according to whether the target audience is in a ______ stage of the purchase process.’?
a. Passive or active. b. Emotional or rational. c. Informational or experiential. d. Internal or external. e. None of these.