Gift Mart sent out promotional coupons to customers based on data gathered from a loyalty card program. Information from Gift Mart's loyalty card program is considered
A. secondary data.
B. a customer journey map.
C. primary data.
D. sentiment analysis.
E. qualitative analysis.
Answer: C
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Companies that organize their sales force by customer and territory; product and territory; product and customer; or territory, product, and customer are using a ________ sales-force structure
A) market B) simple C) product D) territorial E) complex
Beach Corporation has a return on investment of 15%. A Beach division, which currently has a 13% ROI and $750,000 of residual income, is contemplating a massive new investment that will (1) reduce divisional ROI and (2) produce $120,000 of residual income. If Beach strives for goal congruence, the investment:
A. should be acquired because after the acquisition, the division's ROI and residual income are both positive numbers. B. should be acquired because it produces $120,000 of residual income for the division. C. should not be acquired because the division's ROI is less than the corporate ROI before the investment is considered. D. should not be acquired because it reduces divisional ROI. E. should not be acquired because it produces $120,000 of residual income.
If an organization honors only the economic contract and not the psychological contract, employees tend to have lower satisfaction.
Answer the following statement true (T) or false (F)
The National Labor Relations Board:
a. has ten board members b. is appointed by the Secretary of Labor c. is headquartered in New York City d. has members appointed for life e. none of the other choices