Riley is a customer service representative and has just gone through training to improve his listening skills. Which of the following skills was he most likely taught that will make him a better listener?
A) Mentally criticize grammar, voice, tone, and speaking style to get a better sense of what the customer is like.
B) Tune out what the customer is saying if you already know the answer..
C) Remain silent for a few seconds after a customer finishes to be sure the thought is completed.
D) Because listening is automatic, divide your attention among two or more tasks to be more productive.
C
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Marketing prescriptive models can be used to:
a. Identify which customer segments will be most profitable. b. Determine whether to continue promotional spending in order to generate future sales. c. Determine whether to curtail spending and allocate marketing resources to more profitable customer targets. d. All of the above
The technology of _____ involves taking specific steps to ensure that a particular Web site appears high on the list when customers look for a product or service via Yahoo! or Google.
A. online video advertising B. web scraping C. search engine optimization D. native advertising
All of the following are true about qualitative forecasting methods except they
a. generally involve the use of expert judgment to develop forecasts. b. assume the pattern of the past will continue into the future. c. are appropriate when past data on the variable being forecast are not applicable. d. are appropriate when past data on the variable being forecast are not available.
When transforming an E-R diagram into normalized relations, the identifier of the entity type becomes:
A) the primary key of the corresponding relation. B) the foreign key in the corresponding relation. C) a nonkey attribute in the corresponding relation. D) a secondary key in the corresponding relation. E) a homonym in the corresponding relation.