Marketing prescriptive models can be used to:
a. Identify which customer segments will be most profitable.
b. Determine whether to continue promotional spending in order to generate future sales.
c. Determine whether to curtail spending and allocate marketing resources to more profitable customer targets.
d. All of the above
D
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In a browse-wrap contract, ________.
A. a written draft of the agreement is prepared and the user accepts the terms by signing on it B. the user assents to contractual terms by clicking on a button that reads "yes" or "I agree" C. time, place, or method of communication is spelled out in the contract D. the agreements claim that a user assents to the terms by taking a specified action
A line chart is a chart that connects a series of data points using continuous lines
Indicate whether the statement is true or false
Depreciation cost of a controller's computer calculated using the straight-line method is an example of a variable cost
Indicate whether the statement is true or false
Before ________ a bad-news message, ________ the situation by asking yourself several questions that help you develop content and choose the best medium
A) analyzing; evaluate B) analyzing; compose C) composing; encode D) composing; analyze E) evaluating; compose