Jackie is requesting an adjustment. She is politely requesting specific action that needs to be taken. Jackie is working on the? ____________ of her message.
A. body
B. appendix
C. opening
D. close
E. first sentence
Answer: D. close
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Guestology is different than traditional management thinking because ______.
a. It focuses on complex organizational design. b. It focuses on looking at the guest experience systematically from the guest’s point of view. c. It focuses on lean production and organizational efficiency. d. It focuses on looking at the guest experience from the employees’ point of view.
The advertisements that use the Aflac duck or the GEICO gecko are using the message execution style of ________
A) lifestyle B) technical expertise C) testimonial evidence D) slice of life E) personality symbols
A(n) ________ account is used to record increases in owner's equity from the sale of goods or services.
Fill in the blank(s) with the appropriate word(s).
Branded Coca-Cola cups have been prominently featured on episodes of American Idol. This is an example of ________
A) advertising B) sponsorship C) viral marketing D) sales promotion E) product placement