Which of the following is a methodological application of focus groups?
A) obtaining impressions of new product concepts
B) generating alternative courses of action
C) Both B and D are correct.
D) generating hypotheses that can be tested quantitatively
C
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What are the two basic advantages that a company's marketers have in identifying significant changes in the market?
What will be an ideal response?
Alejandro has a crew of five people. While his crew contains landscape architects, florists, and engineers, all collaborate to create beautiful landscapes. Alejandro manages ______.
A. freelancers B. a group C. a team D. job sharers
______ allow the employer and employee to fund an account from which the employee can pay medical expenses each year with pretax dollars.
A. Health compensation accounts B. Health savings accounts C. Unemployment insurers D. Preferred provider organizations
Which of the following suggests a loosely knit social framework in which people are expected to take care of themselves and immediate family only?
A. collectivism B. individualism C. power distance D. loyalty to heirs