Viral marketing, online videos, and blogs are most closely associated with which type of promotional tool?
A) personal selling
B) word-of-mouth marketing
C) transactional marketing
D) broadcasting
E) advertising
B
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A competitive advantage can be based on any of six factors. Which factor below is not one of the six?
A. opportunity B. selection C. service D. quality
In order to enhance the accuracy of notes when attending an informal meeting where you must take notes, make certain you record the entire conversation verbatim on all important points
Indicate whether the statement is true or false.
Modigliani and Miller suggest that the value of a firm is not affected by the firm's dividend policy, due to ________.
A) the relevance of dividends B) the clientele effect C) the informational content D) the optimal capital structure
The entire bundle of products, services, and meanings of one's offering; including extras like service, warranty, or delivery, as well as what the product means to the customer refers to ________.
A. pure good B. total product C. augmented product D. hybrid product