In light of what he saw during a summer job at a meat packing house, Lyle believes
that the meat industry is cruel and inhumane.
He would like to research the matter further
and address it in an upcoming speech, but he knows that most of his classmates regularly
eat meat. He does not want to alienate his listeners, but he believes the matter is one they
should contemplate. What should he do?
A) Switch topics to avoid telling the audience something they don't want to hear
B) Not pursue the topic since he will deliberately alienate his audience
C) Pursue the topic, providing strong evidence and argument, presented respectfully
D) Pursue a related topic, such as the presence of steroids in our food chain
C
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Identify the two keys to clarity.
a. precision and brevity b. brevity and simplicity c. short sentences and precision d. simplicity and precision
A small snapshot or a postcard held up for the audience to see ought to be circulated throughout the
audience instead, so every listener has the opportunity to see what you're talking about. Indicate whether the statement is true or false
Which of the following is a true statement?
a. The PR person learns about what is happening outside an organization by being exposed to pressures generated by various groups seeking support. b. Sometimes the PR practitioner must raise all the salient arguments against a proposed course of action and explain which decisions will have an adverse effect on certain groups. c. Some of the traditional tools the PR practitioner uses, such as personal contact and mass media, remain useful even as new tools have been developed. d. All of the above.
A journalist who wants to better understand how to approach a new beat should consult with his or her ______.
A. current readers B. editor C. family D. former instructors