Advertisers use shock advertising primarily to
A. reach conservative or older audiences.
B. create an ethical model of shock advertising for others to follow.
C. avoid controversy and scrutiny and deliver a direct message.
D. increase the brand association of certain products.
E. get consumers' attention amid the clutter.
Answer: E
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What will be an ideal response?
________ refers to the integration made by express reference in one document that refers to and incorporates another document within it
A) Implied integration B) Incorporation by reference C) Executory contract D) Merger clause
Approaches to enhancing differentiation through changes in the value chain do not include
A. coordinating with employees to create a greater incentive system to encourage worker productivity. B. coordinating with suppliers to speed up new product development cycles. C. coordinating with retailers to enhance the buying experience and building a company's image. D. collaborating with suppliers to improve many dimensions affecting product features and quality. E. coordinating with distributors or shippers to lower shipping costs.
The first phase of development planning involves periodically reviewing the plan, reflecting on learning, and modifying or updating the plan as appropriate.
Answer the following statement true (T) or false (F)