Applying Archie Carroll’s pyramid of corporate social responsibility, when a firm closes due to financial mismanagement and bankruptcy, it has not met its ________.
a. economic responsibility
b. legal responsibility
c. ethical responsibility
d. discretionary responsibility
Ans: A
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Practice audiences should be
a. subjective. b. objective. c. larger than the real audience will be. d. smaller than the real audience will be.
Which of the following is NOT true of a good research objective?
A) It specifies from whom information will be gathered. B) It specifies what information (construct) is needed. C) It should specify the unit of measurement used to gather the information. D) It should word questions used to gather the information in the respondents' frame of reference. E) It should word questions used to gather the information in the researchers' frame of reference.
Intermediaries specialize in trade and production.
Answer the following statement true (T) or false (F)
When creating a name for a new brand, companies need to do all the following EXCEPT:
a. Make sure the brand name is legally available in all potential market countries. b. Make sure the brand name is common. c. Make sure the brand name is easy to pronounce and understand. d. Make sure the brand name fits with the value proposition and the intended positioning.