According to the text, an after-dinner speech would contain a series of unconnected jokes and stories

Indicate whether the statement is true or false.


F

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1. Retail advertising is the majority of advertising dollars in magazines. 2. Retail advertising focuses on price (such as “best price now"!). 3. Retail advertising should use features over benefits. 4. Local newspaper ads are more like retail ads than magazine ads. 5. Magazine advertising includes brochures, catalogs, and trade show handouts.

Communication & Mass Media

The way in which we distinguish the different ele ments in design is through

a. balance b. focus c. contrast d. unity

Communication & Mass Media

When we judge our talents, attractiveness, abilities and leadership skills against those of our peers we are engaging in ____________________

Fill in the blank(s) with correct word

Communication & Mass Media

Creating advertising to appeal to consumer groups of varying lifestyles, attitudes, values, and behavior patterns is called ________ segmentation.

A. phylographic B. psychographic C. demographic D. zip code

Communication & Mass Media