According to the text, an after-dinner speech would contain a series of unconnected jokes and stories
Indicate whether the statement is true or false.
F
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Answer the following statement(s) true (T) or false (F)
1. Retail advertising is the majority of advertising dollars in magazines. 2. Retail advertising focuses on price (such as “best price now"!). 3. Retail advertising should use features over benefits. 4. Local newspaper ads are more like retail ads than magazine ads. 5. Magazine advertising includes brochures, catalogs, and trade show handouts.
The way in which we distinguish the different ele ments in design is through
a. balance b. focus c. contrast d. unity
When we judge our talents, attractiveness, abilities and leadership skills against those of our peers we are engaging in ____________________
Fill in the blank(s) with correct word
Creating advertising to appeal to consumer groups of varying lifestyles, attitudes, values, and behavior patterns is called ________ segmentation.
A. phylographic B. psychographic C. demographic D. zip code