Answer the following statement(s) true (T) or false (F)
1. Retail advertising is the majority of advertising dollars in magazines.
2. Retail advertising focuses on price (such as “best price now"!).
3. Retail advertising should use features over benefits.
4. Local newspaper ads are more like retail ads than magazine ads.
5. Magazine advertising includes brochures, catalogs, and trade show handouts.
1. False
2. True
3. False
4. True
5. False
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Indicate whether the statement is true or false
Sandy is creating a training program to help sales associates deal with angry customers. She has decided to have the associates take turns training the trainer and each other. Which law of learning is Sandy initiating?
a. law of association b. law of frequency c. law of effect d. law of redundancy
William James identified three components of the self:
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