The new company brochure was created by my boss and ____
A) me
B) I
C) we
A
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Because of its relationship to dividends and market price, which ratio is important to investors?
a. current ratio b. debt-to-equity ratio c. price/earnings ratio d. asset turnover ratio
________ refers to the decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers
A) Marketing channels B) Organizational buying C) Corporate retailing D) Brand auditing E) Inventory control
Kellogg's has marketed Special K cereal for a number of years to a loyal customer base. Its introduction of a new cereal called Special K with Red Berries is an example of a(n) ________ strategy
A) cannibalization B) cobranding C) brand extension D) upward line stretch E) downward line stretch
Together Amazon and Apple account for ________ of the e-book market.
A. 65% B. 72% C. 87% D. 92%