________ refers to the decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers
A) Marketing channels
B) Organizational buying
C) Corporate retailing
D) Brand auditing
E) Inventory control
B
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Describe the PRIZM method of segmenting consumer markets
What will be an ideal response?
Staple's strategy in Canada is to deliberately limit its product selection to:
A. shedding customers. B. focusing on quality. C. building the brand. D. focusing on quantity.
Alexis is a manager who is having difficulty with a subordinate Tim’s personality. Alexis should ______.
A. try to change Tim’s personality B. try to change her own personality C. try to understand how different personalities operate at work D. do nothing
The intangible assets with indefinite lives such as trademarks and goodwill are examined periodically to check for ________
a. impairment b. amortization c. depreciation d. depletion