What effect might his appearance on Eurotrash have had on Jean-Paul Gaultier’s customers?

What will be an ideal response?


For starters, at its peak the programme secured a 20% audience share for its timeslot, thus the coverage that he got was immense. Many of his customers enjoyed seeing the unravel?ling of the partnership between Antoine De Caunes (screen persona: twinkling, cynical wit) and Gaultier (wide-eyed ingenue). This is what elevated the show into something special in the 1980s. Whilst some would say that ‘banter’ on screen is now an immoral concept, the infectious humour that still (in 2016) passes between 62-year-old Antoine and 64-year-old Jean-Paul is the product of a natural, long-standing rapport.

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