What is the role of connectors in MPR? What are some of the considerations connectors must take into account about the information they are communicating?
What will be an ideal response?
Connectors disseminate information to certain audiences, acting as intermediaries between the marketer and consumer. Relying on connectors to disseminate information allows marketers to achieve specific marketing goals. In deciding which information to share with consumers, connectors consider whether the information is newsworthy, worth spreading, and matters to the audience. Connectors also care whether sharing the information will reflect positively on them and lead to some benefit for them.
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Answer the following statements true (T) or false (F)
1. An exchange of plant assets has commercial substance if the future cash flows change as a result of the transaction. 2. Exchanges of plant assets that have commercial substance require any gain or loss on the transaction to be recognized 3. For exchanges of plant assets with commercial substance, the new asset received will be recorded at its market value. 4. Brooklyn Market recently traded in store fixtures. The exchange had commercial substance. The old fixtures had a cost of $71,000 and accumulated depreciation of $58,000. Brooklyn paid $95,000 for the new store fixtures. These new fixtures had a market value of $127,000. There is a loss of $19,000 on this exchange.
Specifying the format of the marketing research proposal is one of the components involved in research design
Indicate whether the statement is true or false
Southern Security makes safes for storing valuables such as jewelry and family records
When Ed sold safes for the company, he had to be prepared with a response when a prospect said, "I have no room for a safe" or "My family heirlooms aren't valuable enough to put in a safe". In other words, Ed had to ________. A) prepare several different closings B) use a canned sales presentation C) treat each sale as a transaction D) utilize cold calling E) anticipate objections
The best type of reward program for the members of a work team depends on:
a. the personalities of the individual team members. b. the size of the team. c. the type of tasks the team performs. d. how long the team has been in operation.