According to David Whitwam, former CEO of Whirlpool, one must create an organization whose people are:
A) adept at exchanging ideas, processes, and symptoms.
B) absolutely free of the "not-invented here" syndrome.
C) constantly working together to identify best global opportunities.
D) working together to solve the biggest global problems.
E) able to adapt to systems across borders.
A
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A newspaper article reported on a lawsuit in which independent coffee shops accused a national chain of coffee shops of engaging in an illegal conspiracy to drive them out of business
What promotion element would the national chain of coffee shops most likely use to improve its corporate image, which has been tarnished by these accusations? A) sales promotion B) personal selling C) public relations D) direct marketing E) stealth marketing
The cash flow yield equals net cash flows from operating activities divided by net sales
Indicate whether the statement is true or false
An important characteristic of money market mutual funds is that
A) their deposits are insured by FSLIC. B) they differ from other mutual funds in return and their potential for default risk. C) they have a high degree of interest-rate risk. D) most are closed-end mutual funds.
Which of the following statements about sales promotion activities is true?
A. They may be aimed at a firm's own employees. B. They focus more on getting attention than on stimulating action by consumers. C. They usually have long-term effects. D. They usually take longer to achieve sales results than does advertising. E. They are aimed at final consumers, but not business customers.